I developed and directed Rack Up as a snapshot of young London life, shot entirely on VHS around a House of Pharaohs show in Camden.
We followed three friends getting ready, travelling across the city and arriving at the gig, capturing the freedom, excitement and chaos of a night out. The fans are really at the heart of the film, making it feel less like a traditional performance video and more like being there with them.
Role: Director + Creative
Production Company: Stuupid
Services: Concepting, Creative Direction, Directing, Editing
Date: September 2018