As Senior Social Creative for Panasonic, I worked across always-on social for the UK, EU and Japan markets, helping the brand feel more at home on social.

A lot of my work explored the little rituals that make up everyday life, from slow mornings and solo days at home to date nights and getting ready to go out. Inspired by a more mindful, Japanese approach to everyday living, we showed how technology can naturally sit within those moments rather than being the centre of them.